It is vitally important for your spiritual marketing approach that you understand the needs of your demographic. What is it that your potential customers are looking for, and how is it that your spiritual business will be able to fulfill those needs? A spiritual marketing coach can help you clarify these needs and focus your spiritual marketing efforts to bring you the right customers and prospects.
Be Specific in Your Spiritual Business Marketing
When you narrow down your target market, it is importance to get as specific as possible. No matter how "obvious" these factors seem to you, don't overlook anything at all! The more specific you get with your target market, the more you'll understand their needs.
Here is an example of focusing in on the benefits of your spiritual business:
In the holistic day care example above, you can be certain that most parents looking for a holistic day care don't want a day care that feeds the children greasy potato chips and has pictures of SpongeBob on the walls. Instead, they will want a center that offers a well-rounded approach to learning and offers a curriculum that teaches children about nature, spirituality, and cross-cultural understanding.
While this may be "obvious" to the people who run the day care, it may not be so obvious to parents who are looking for the right day care for their child. They may not realize that "holistic day care centers" even exist. Therefore, spiritual businesses such as this holistic day care center need to identify their target market to include such parents - and design their advertising materials to clearly explain:
Which services, programs, and conveniences they offer;
Here's another example of how specific you can be in your spiritual marketing:
A homeopath will be looking for clients who have chronic health problems. These will be people who are either wary of conventional medicine, or who have exhausted the traditional approaches to healthcare and are now seeking alternative methods of healing. The homeopath's potential clients are those who seek meaningful, individual attention to their health concerns. They don't want to be just another "faceless case file."
By understanding these very specific needs of someone who might benefit from homeopathic treatment, the homeopath can tailor their marketing materials to show how they are different from traditional doctors. They can assure potential clients that they will provide a compassionate, attentive ear throughout the entire process.
Do you see how important it is to not only focus in on the target market for your spiritual business, but to also understand the needs of your potential clients or customers? In addition to clarifying your target market, a spiritually-minded marketing coach will help you identify the best way to present your spiritual business to that market. This will help yield the most fruitful results for your spiritual marketing efforts.
Making Your Spiritual Business Thrive
Identifying your target market can make or break any business - and a spiritual business is no exception. Always be as specific as possible when you identify your target market, because this will help the right people to find you. Being specific will also help you present the right image to that target group. Once you narrow down the target market for your spiritual business, the Law of Attraction comes into play as you visualize the right customers and write down the types of people they will be.
As a spiritual marketing coach, I can help you identify the target market for your spiritual business, which will increase the likelihood of greater returns on your time, money and efforts spent towards marketing. You will get faster results, better results, and your marketing dollars will be more efficiently spent. Time is a valuable commodity, and effective marketing will make the best use of it!
Marketing help is just a phone call away!
Website Content © 2013 Jay Reiss, M.S.W.
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